Registration forms for 2016 Exhibitors

New exhibitor jury application*
Exhibitor registration
UW-Extension registration
Nonprofit registration
Terms and conditions
Seminar, demonstration, and workshop proposal
Raffle prize information
Sponsorship overview
Event sponsorship agreement
Area sponsorship agreement

*If you did not participate in the 2015 Garden Expo, you must complete the New exhibitor jury application.


Booth Rates

Commercial exhibitors may register for the 2016 Garden Expo according to the booth rates listed below. Nonprofit exhibitors may register for a $120 fee.

booth types: standard additional
corner additional
Early Registration
Feb. 15 – May 15, 2015
$605 $465 $680 $520
Regular Registration
After May 15, 2015
$670 $495 $755 $550


Comments from 2015 Garden Expo Exhibitors

“We were delighted to have been part of Wisconsin Public Television’s 2015 Garden Expo. We applaud your efforts in producing a beautiful show! Your staff and management were superb! Your success was also ours and we thank you for the opportunity to join your vendors in a wonderful and profitable event! We will see you next year!”

“Always one of the best shows for us. Thanks for putting on such a great event.”

“The quality of attendees was great. Wonderful organization and helpful staff!”

“Our sales were up quite a bit, so it was an excellent show for us!!”

“I love this show! 15-20,000 garden lovers!!!”


Exhibitor Benefits

Booth Amenities
Standard booths include a 10-foot by 10-foot area with one 8-foot table, two chairs and a white fabric backdrop on metal piping. Exhibitors may purchase additional furnishings and services (e.g., air/water connections, audio visual equipment, electrical services) through the Alliant Energy Center by visiting or calling 608-267-3950.

Each exhibitor may request five exhibitor passes for each booth purchased. These special passes are to be used only by your staff working at the show. A maximum of 20 complimentary passes are available for exhibitors that have purchased a minimum of four booths. For exhibitors requiring more than the maximum number of exhibitor passes, up to 10 additional passes can be purchased for $7 each.

In addition, each exhibitor will receive two complimentary Garden Expo one-day tickets for guests. Tickets are mailed with the final show packet three weeks prior to Garden Expo.

Exhibitors also receive one free three-day parking pass. Additional three-day parking passes may be purchased at the rate of $19.50 each.


Event Sponsorship

Garden Expo sponsors enjoy tremendous reach, impact and exposure leading up to and during the event. For more information, please visit the event funders page or contact Kristin Korevec at 608-262-5256 or



Exhibitors can advertise their business in Garden Expo’s event guide, which is inserted in the Sunday Wisconsin State Journal newspaper on February 7, 2016, with a circulation of 127,000 in 17 south-central Wisconsin counties, and distributed to all Garden Expo attendees. Space is limited; contact Matt Meyers at 608-252-6235 or for more information.

 style=Thanks for your support of Garden Expo, if you have additional questions or would like to request more information about becoming an exhibitor at Garden Expo, please e-mail